Ruby Hotels opens its first hotel in London in January 2020


The Ruby Hotels brand, a pioneer in the « Lean Luxury » concept, which includes several establishments in Europe, is continuing its expansion and will open its first flagship in the United Kingdom, in London, in the Southbank district, in January 2020.

This new hotel is in line with the group’s lineage and philosophy : a hotel with a refined design, in a prime location, an exceptional design, personality and style, in the heart of the city. Ruby Lucy » or the essence of luxury that is finally affordable.

Located in the friendly Southbank district, three minutes from Waterloo Station, Ruby Lucy Hotel is close to several cultural sites: theatres, galleries, concert halls, concept stores.

The district is buzzing with creativity and artistic activities. Ruby Lucy will have 75 rooms, small « Nests » rooms about 14 to 15m2 and larger « Loft » rooms about 21 to 23m2, as well as a stylish bar open 24/24.





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