Zinedine Zidane new ambassador of the Palace Merano brand

Palace Merano, a pioneering medical spa in Italy and creator of the renowned Revital® method over 20 years ago, has just announced that Zinédine Zidane will be its new ambassador.

Earlier this year, Palace Merano was the only Italian spa to receive the prestigious « Wellness Spa Award 2025 » from Condé Nast Traveller and was also named « World’s Best Spa Hotel » by The Luxury Spa Edit.

The legendary French footballer and sports executive—a World Cup winner in 1998 and a European Champion in 2000 with the French national team—has been a loyal guest of Palace Merano for nearly three decades.

He chooses this retreat twice a year for a week-long stay, often accompanied by his family or lifelong friends.

The idea for this collaboration was born in 2022, at the initiative of the Revital® program manager and the scientific director of the Palace Merano, Dr. Massimiliano Mayrhofer.

Then, everything accelerated with the arrival of the establishment’s new CEO, Stefano Plotegher.