From a sewing machine to a palace: Singer

The Visocchi family’s history in the hotel industry began in the 1920s, when Giuseppe opened his first restaurants in Scotland before returning to Fiuggi to create hotels that helped forge the town’s tradition of hospitality.

In the 1970s, his son Gaetano expanded this vision internationally, passing on a philosophy based on warmth, presence and sincere attention.

Today, the third generation continues this legacy. Marco, Michela and Rosa jointly manage the Singer Palace Hotel Roma, embodying the spirit of a true family establishment – where hospitality is personal, intuitive and deeply felt.

Their approach creates a sense of belonging from the very first moment, offering guests an atmosphere that is both refined and unmistakably Roman.

In 2015, they opened a new chapter by bringing the Palazzo Singer back to life.

Restoring it meant honouring its soul and gently guiding it towards the future.

Today, the Palazzo Singer has regained its former elegance, but with a renewed soul — because when a place has a soul, all you have to do is listen to it.

The Roman chapter of Singer

The history of Singer began in the mid-19th century, when Isaac Merritt Singer transformed a practical invention into a symbol of freedom and craftsmanship.

His sewing machines—innovative, reliable, beautifully crafted—transformed homes and workshops around the world.

As Singer expanded, its machines and ideas travelled across continents, inspiring new skills and a modern approach to creativity.

This path eventually reached Rome.

On Via Alessandro Specchi, a graceful Art Nouveau palace became Singer’s Italian headquarters — a vibrant place of demonstrations and fabrics, promising a new era.

Today, reborn as the Singer Palace Hotel Roma, the building still reflects this spirit: attention to detail, the elegance of carefully crafted objects, the discreet refinement of a place shaped by history.