Tourism : How are the Nordic countries dealing with the lack of light?

While spending time outdoors can significantly improve your mood, it must be recognized that January is cold and dark in many countries, and that opportunities to be exposed to natural light are rare. The initial findings of the YouGov study also show that almost one in five people (18%) spend almost all of their days indoors, between 21 and 24 hours. How are the Nordic countries dealing with this lack of light and what are they doing to brighten their days a little more?

Denmark – Hygge

Omnipresent in Danish culture, « hygge » is a way of life in the present moment, with family or friends, in all simplicity. It describes a sense of well-being, a good mood and an intimate and warm atmosphere. The Danes cultivate it by surrounding themselves with some essential accessories: blankets, candles, fireplaces and hot drinks.

Norway – Friluftsliv

This expression literally means « living in the great outdoors » and refers to the northern culture of spending time outdoors for physical and spiritual well-being. Today, it includes jogging in the forest at lunchtime, cycling (or cross-country skiing when it snows), meeting friends in a sauna by the lake (often followed by a bath in icy water) or relaxing in a mountain refuge.

Sweden – Fika & Lagom

The Swedish tradition of the « Fika » simply refers to the coffee break. At 10am and 3pm, the Swedes go to the café with friends to enjoy a latte and cinnamon buns. But Fika is not limited to a simple sweet break. The Swedes consider that the atmosphere of sharing and conviviality that accompanies it is essential to their well-being.

The Swedish concept of « Lagom » translates into « enough, sufficient, adequate, as required » and evokes the idea of moderation. He advocates a frugal lifestyle, characterized by a moderate number of material goods, a functional environment and a harmonious life. It encourages us to lead a happy life by choosing a fruitful and balanced life.

Netherlands – Gezellig

The Dutch philosophy of Gezellig generally refers to everything that is warm, friendly and familiar. She invites people to slow down, enjoy the moment and spend time with their loved ones in a relaxed setting.

So, wherever we are on Blue Monday and beyond, why not take inspiration from one of those countries used to cold and dark days? Let’s settle down comfortably and give ourselves a well-deserved dose of good humour….