Plenty of whisky on cruise ships

The cruise industry is about to experience a rather unexpected taste revolution, driven by the meteoric rise of Skrewball Whiskey, the American pioneer of peanut butter whiskey, which is forging numerous strategic partnerships to conquer floating bars worldwide.

According to Juan Manuel Gomez, Director of Global Business Acceleration, this success is based on a unique value proposition in a segment often considered too conventional: a bold flavor blending notes of peanut butter, nuts, and vanilla, whose natural sweetness makes it a formidable base for innovative cocktails or indulgent recipes.

“It’s an unexpected combination,” Gomez points out, explaining that the main challenge remains education, guiding passengers to discover the product in a fun and memorable way, transforming a simple tasting into a true holiday souvenir.

The experience is designed to be immersive, as Skrewball operates on two fronts: immediate consumption in the ship’s bars—which currently accounts for the majority of sales—and retail sales in the onboard shops, allowing travelers to extend the experience once they return to shore.

This dual-exposure strategy is already bearing fruit, with the brand having established itself in the catalogs of giants such as Carnival Cruise Line, Royal Caribbean, Princess Cruises, Norwegian Cruise Line, Disney Cruise Line, Celebrity Cruises, Margaritaville at Sea, Oceania Cruises, and Regent Seven Seas Cruises.

For Gomez, the ideal partner at sea is one who understands that a cruise passenger’s mood fluctuates depending on the time of day and their personal desires—a flexibility that Skrewball perfectly embodies by adapting equally well to festive occasions and moments of relaxation.

By specifically targeting the expectations of Generation Z and new consumers seeking disruptive flavors and brands with strong visual identities, Skrewball Whiskey is not simply selling a beverage, but positioning itself as a cornerstone of the premium, experiential journey that cruise lines are now striving to offer to an increasingly demanding clientele.

Obviously, please drink responsibly.