Ultra-luxury tourism in Australia with Marriott and Emirates

Ultra-premium hospitality is crossing a new frontier with the signing of a historic agreement between Emirates and Marriott International, Inc. for the opening of the Emirates Wolgan Valley, a Ritz-Carlton Lodge.

This exceptional project, nestled in the heart of a 7,000-acre private nature reserve in the Great Blue Mountains region, a UNESCO World Heritage Site, redefines the standards of eco-luxury with just 40 rooms and an all-inclusive offering of absolute exclusivity.

By officially becoming the world’s first Ritz-Carlton Lodge, this establishment marks a strategic turning point for tourism in New South Wales (NSW), positioning the Australian outback as a niche destination capable of competing with the greatest luxury sanctuaries in Africa or Asia.

This collaboration between the Dubai-based airline, renowned for its operational excellence, and the legendary hospitality expertise of the Ritz-Carlton brand promises total immersion in Australian wildlife while ensuring a minimal ecological footprint, thanks to integrated conservation programs and sustainable architecture.

The announcement of this world-renowned project is seen by industry experts as a major catalyst for the regional economy, capable of attracting a very high-spending international clientele from its opening, thus consolidating Australia’s status as the epicenter of exceptional travel focused on nature and authenticity.