Germany launches its campaign on the 30th anniversary of the fall of the Berlin Wall
In 2019, the German National Tourist Office is developing an international communication campaign on the 30th anniversary of the fall of the Berlin Wall, in addition to its thematic campaign on the 100th anniversary of the birth of the Bauhaus and its digital campaign German Summer Cities.
Influencers from all over the world will be on hand to bring this anniversary to life in their community. The main theme of the campaign is the development of tourism in reunited Germany 30 years after the fall of the Wall.
Petra Hedorfer, President of the German National Tourist Office Board of Directors, said: « Foreign tourists have a particular interest in the fall of the Berlin Wall and the reunification of Germany. On previous anniversaries, we had already developed powerful campaigns highlighting that reunification had been an unprecedented asset for German tourism. To mark the 30th anniversary of the fall of the Berlin Wall as it should be, our communication will be resolutely digital and will focus on Social-Media marketing actions with Instagram stories and video clips. »
From the beginning of statistics for reunited Germany in 1993 to 2017, the number of international overnight stays in Germany has increased by 142%, from 35 million to almost 84 million. In the new Länder, particularly Berlin, the number of international overnight stays increased from 3.4 million to 19.3 million over the same period, an increase of 462 per cent.
Every year, German National Tourist Office designs annual marketing campaigns to present Germany as a rich and varied destination by developing event campaigns to raise public awareness on themes that are still little known.